The importance of online digital menus

The digital menu is an essential tool for modern restaurants. As well as replacing printed menus, it provides a number of benefits for both the business and its customers.

Benefits of having a digital menu for delivery

Digital menus make the ordering process easier for customers, making the experience more intuitive and autonomous. In addition, constant updating and the possibility of sharing on social networks increases the restaurant's visibility, attracting more customers.

The use of a digital menu brings significant advantages to the food sector, promoting efficiency in management and customer satisfaction.

Discover 10 advantages of using a digital menu

1. Managers can be present in several locations simultaneously.

The digital menu makes it possible for restaurant managers to be in the office working on strategies, while monitoring operations in the salon or at the physical location of the establishment.

This update allows the administrator to take part in cash control, kitchen processes and even service in the lounge! This is because it connects to the management system and provides up-to-date information in real time.

2. The data is compiled into easy-to-understand reports.

All the information relating to turnover, customer satisfaction, orders placed in the kitchen and at the counter, and even service can be compiled by the digital menu system into reports that are extremely easy to access, read and understand.

This information is useful for helping to make decisions and understanding the preferences of each customer, as well as helping to reduce expenses when necessary and providing guidance on where greater investment is needed.

With the information provided, it's easier to carry out promotions and marketing campaigns, ensuring that the restaurant doesn't lose out. In addition, promotions can be advertised to consumers directly on the menu as soon as they sit down at the table.

3. Food options can be changed instantly.

Just a few taps are all it takes for managers to add or remove items from the menu without having to waste time and money on design changes or printing. The digital menu can be updated in real time, including new restaurant promotions!

It's important to note that customers check promotions before anything else, so this feature can surprise them in a positive way.

It also makes it possible for the business to become greener and work in favor of the environment, which is positive for its image in the eyes of the public.

4. The images and explanations are more attention-grabbing.

An additional advantage of the digital menu is the ability to include larger photos in more realistic colors, as well as more detailed and easy-to-read descriptions, which helps customers when making choices and reduces ordering errors.

You've probably noticed that many people choose their order based on the images they see, right? So why not encourage your customer to order that extravagant, eye-catching chocolate dessert? Get your photography right!

5. Order errors fall

Because it's easy to identify what they want to order and understand which options are more in line with their preferences or interests, customers tend to make the right choices when opting for a digital menu.

What's more, due to the lack of need for paper notes by waiters or for orders to be recorded in another system, the restaurant itself also tends to make fewer mistakes.

This reduces the waste of food and money, increasing the chances of the customer returning for more meals and even bringing more people to the establishment, including foreign tourists looking for good food and drink.

6. The list of options is automatically translated into other languages.

There's no need to worry about foreigners coming to your restaurant!

The digital menu is automatically translated from Portuguese into English and Spanish.

In fact, all the options on the menu can be adapted according to the preference of the person in charge of the establishment in order to optimize sales.

What's more, there's no need to worry if the waiters responsible for closing the bill can't speak a foreign language: the menu does it for you!

7. It is possible to pay the bill without having to call the waiter.

The digital menu allows the customer to view and pay the bill without having to wait for the waiter to bring the printed receipt, calculate the service charged or bring the machine for card payments.

However, if a customer wants to call a waiter to ask questions or place an order, the technology offers a "call waiter" button: just click and wait.

You don't have to whistle or raise your hand to get attention.

8. You can also rate the restaurant secretly.

A safe and discreet analysis by the consumer of the dish, the service and the service is yet another feature offered by the digital menu.

The satisfaction survey takes place instantly via the device with the menu open and takes no more than a few seconds.

The manager also receives all customer feedback. How about having this satisfaction survey of your business in real time?

9. Customer experience reaches a very high level.

Especially in comparison with competitors, the experience of customers who use digital menus in restaurants is much more satisfying and comprehensive than those who opt for printed menus or any other format.

When using the digital menu, the consumer notices that every investment made in their order becomes more advantageous and has the feeling of enjoying a special moment, even if it's just a meal during the week, such as lunch or dinner.

The business improves its reputation because of this and certainly also increases its profits.

10. The average ticket value increases between 20% and 40%.

For the reasons presented so far in this article, restaurants that adopt digital menus are able to increase their profits and financial efficiency.

In fact, these establishments achieve an increase of between 20% and 40% in the average price per customer.

The smarter and more advanced the digital menu solution chosen for use in the food sector, the more money will come into the till at the end of each day.