5 reasons why your business should be on Instagram (and how to take advantage of each one)

If you're still wondering whether Instagram is really necessary for your business, the answer is simple: yes, it's essential! It doesn't matter if you sell handmade sweets, provide accounting services or have a neighborhood barbershop - your customer is on Instagram. And if they're there... guess where your brand should be too?

But it's not just about "being there". It's knowing how to use this powerful tool to attract customers, create authority and generate sales. In this article, we're going to show you in a light and fun way the five biggest reasons for your business to have a presence on Instagram - and, of course, how to make the most of each one.

1. Where is your customer? On Instagram, of course!

With more than 113 million users in Brazil, Instagram has become part of people's daily lives. Most access the network several times a day, looking for inspiration, entertainment and... solutions to your problems. That's right, your customer is there looking for you - even if they don't know it yet.

• You can appear in the "Explore" tab for new audiences
• You can target your ads to the ideal profile
• Stories keep your business in the customer's mind

Golden tip: use polls, question boxes and quick videos in Stories to increase engagement. The more interaction, the more Instagram shows your content to other people.

2. Create authority (even if you're small)

You may be a micro-entrepreneur just starting out, but with a good Instagram profile, people see you as a reference. How do they do that? Through valuable content.

When you post tips, answer questions and show what you know, you automatically convey trust. And in the digital world, trust = sales.

Examples of content that generates authority:

• Tutorials (teach something simple and useful)
• Before and after (visual proof of your work)
• Customer testimonials (social proof)
• Reels with quick insights into your area

It doesn't have to be perfect. It needs to be real, useful and constant!

3. 24/7 window display

Imagine a store open all the time, without having to pay rent, electricity or a cashier. That's Instagram. Your feed is your shop window, your catalog and often your first contact with a new customer.

Even when you're asleep or on vacation, your profile continues to work for you. But for this to work, it needs to be well organized:

• Clear profile picture (preferably the logo)
• Objective bio: tell us what you do and how the client can hire you
• Well put together highlights: services, prices, testimonials, frequently asked questions
• Feed with visual pattern: people like to see organization

4. Direct customer channel

Instagram shortens the distance between you and your audience. Through DM (direct message)You can ask questions, make estimates, schedule services and even close sales.

In addition, tools such as Instagram Shopping and Integrated WhatsApp make the process even more practical. You show the product, the customer clicks, talks to you and that's it: sale made.

Resources that facilitate this direct contact:

• Contact Us" button with direct link to WhatsApp
• Automatic quick replies in chat
• Product catalog on Instagram Shopping
• Reels with a clear CTA: "Click on the link in the bio", "Call me on zap", etc.

5. Low cost, high impact

Unlike other marketing channels, Instagram allows you to reach many people with one very low (or even zero) investment. This is perfect for small businesses or those just starting out.

With R$10 per day, you can already run an ad and reach hundreds of people interested in your service. And the best part: you can test, adjust and optimize in real time.

Examples of campaigns that work well:

• "Click and talk to me on WhatsApp"
• "Discover how to transform your hair in 1 hour"
• "Get to know the week's menu and order now"

Important: the creative (image + text) needs to be eye-catching and to the point. No long texts or dull images!

Conclusion

If you've made it this far, you've probably realized that being on Instagram is more than a choice - it's a necessity for those who want to sell more, appear more and really connect with their audience.

And the best part? You can start today, without having to spend much. Organize your profile, create consistent content, use the platform's resources to your advantage and watch your business grow with ease (and fun!).

Now tell me: which of these reasons most convinced you to boost your Insta profile? If you need any help, just DM me (just kidding... or not).